We are dedicated to those who have a passion for skateboarding.

We listen to the needs of pro-skateboarders with the objective
to design wheels that suit all level skateboarders around the
world.

We are determined to deliver tools to help novice, beginner,
amateur, and pro, skateboarders strengthen their talent;
and help them increase their performance.

We care to make a distinct difference in the way
skateboarders experience their ride.

We develop products for those who know the difference
between outstanding and  ordinary, those who expect the best,
those who are looking for an enhanced skateboarding
experience, and those who want stable rides and endless possibilities when it comes to tricks.

More importantly, we want to earn the respect of Skateboarders,
for whom we have much respect.